THE LADYVOGUE FIT GUIDE
Good fit.
Beautiful confidence.
A few careful measurements. A more considered choice.
Before you begin
Use a soft measuring tape and a mirror to check that it stays level. Measure over light clothing or a comfortable, unpadded bra where appropriate. Record your measurements in centimetres (cm) or inches (in), using the same unit as the product chart.
You can keep your measurements privately. This guide does not ask you to submit or save them.
01 / Underbust
Wrap a soft tape around your ribcage directly below your bust. Keep it level and comfortably snug. Record the measurement and unit; this is not automatically your bra band size.
02 / Bust
Measure around the fullest part of your bust. Keep the tape level across your back without pressing into your body. Compare bust and underbust with the supplier chart for your chosen bra.
03 / Waist
Measure around your natural waist, usually the narrowest part of your torso. Stand relaxed and breathe normally. Keep the tape close without pulling it tight.
04 / Hips
With your feet together, measure around the fullest part of your hips and seat. Keep the tape parallel to the floor. Use waist and hip measurements for panties and nightwear.
Read the chart for your product.
Check the supplier, unit and whether the chart describes body or garment measurements. Body measurements compare with your own; garment measurements compare with a similar garment that fits you. A garment chart is not a body-size recommendation.
Band and cup labels vary between suppliers. UK, EU and US systems can differ, and DD and E are not automatically interchangeable. Follow the named supplier chart. We do not provide a universal size conversion or a fit guarantee.
If no chart or a needed measurement is supplied, please contact us with the product name before choosing a size. Do not guess missing measurements.
Check how it feels.
A comfortable bra band sits level, cups contain the bust without gaping or digging in, and straps feel supportive without pulling. For panties and nightwear, check comfort at the waist and hips and allow for how you like to move. Check the product’s fit notes, included pieces and care instructions when supplied.